March 13, 2020

ANNOUNCEMENT: FCA COVID-19 PREPAREDNESS: Letter from Fragrance Creators President & CEO Addressing Association’s Coronavirus (COVID-19) Plan

Fragrance Creators is taking forward-leaning, decisive steps to help mitigate the burden on our public health system and to protect your health and the health of your families.

Fragrance Creators Members:

As we all know, the coronavirus (COVID-19) pandemic has thrust us into unprecedented territory. Information is fast moving, at times confusing, and there is no playbook telling business leaders what to do and when. But something that is clear – at Fragrance Creators’ core is a deep sense of responsibility. We must act now – taking forward-leaning, decisive steps – to help mitigate the burden on our public health system and to protect your health and the health of your families. Social distancing is an urgent imperative.

Please be advised of the following event, meeting, and operating status changes, effective immediately:

  • Spring Dinner and Bruell Award Presentation (April 21): Postponed
    New date – November 18, 2020. Same location – Westmount Country Club, NJ NJ *Current registrants and sponsors will be contacted directly.

  • Federal Fly-In Events (April 28 & 29): Canceled
    As this is a Presidential election year, we are opting to cancel in lieu of postponing to the fall.

  • Fragrance Creators Q2 Board of Directors Meeting (April 30): Converted to Virtual

  • In-Person Committee and Other Meetings: Postponing or Converting to Virtual
    For the next two months, all in-person committee and other meetings are being postponed or converted to virtual (VTC or webinar). We are working with our committee chairs and staff to make those determinations and will inform you promptly.

  • Fragrance Creators Office Policy
    • Full time remote working for the next month
    • No staff travel without approval
    • No off-site meetings without approval
    • We have a contingency plan should any staff member fall ill


We appreciate that virtually all Fragrance Creators member companies have put into place significant coronavirus-related restrictions (e.g., travel and visitor restrictions, rolling remote work).

As we take measures to protect our physical health, we recognize the importance of also protecting our emotional wellness. This can be a time of stress and anxiety. So, we emphasize that social distancing does not mean social isolation. We encourage you to increase the frequency of your check-in calls to loved ones, friends, and neighbors.

We’re all in this together.


Most warmly,

Farah K. Ahmed
President & CEO