Fragrance Creators' 2020 Impact Report

Dear Fragrance Creators Members:

“Dependability” doesn’t always mean saying “yes,” and it doesn’t mean doing things only when you feel like doing them. Being dependable is a quality, a value, that says you will do what you said you were going to do, when you were going to do it, to the best of your abilities.

In 2020, during a period marked by fear and chaos, dependability took on a whole new meaning. Like no other time in our history, the entire fragrance value chain learned they can count on you—our industry’s responsible stewards—to lead on worker safety, protecting public health, guiding the industry, and supporting this association and its staff.

All that Fragrance Creators has achieved this past year on behalf of our members—outlined in detail on the following pages—is due to a

DEPENDABILITY mindset, one powered by:

• Prioritizing courage—staying the course, even when it’s hard

• Staying sharp and agile—keeping pace with the rate of change

• Elevating good stewardship—for people, perfume, and the planet

• Thriving as a collective—listening and growing responsibly, together

Amid the challenges of 2020 were eye-opening learnings and evolution for us all—we became wiser for it. We embraced our finished goods manufacturers into our Active member category—a critical pivot—to support the ongoing growth of the association and better reflect the fragrance value chain. In an extraordinary act of responsibility, we also saw members contribute special support for the organization that empowered our critical initiatives. This past year demonstrated the power of a unified group of genuinely good people who understand the purpose of a trade association—to grow the industry responsibly. Individuals focused beyond growing the bottom line, to ensure your companies are also doing good for people and the planet. Through it all, you kept showing up and contributing what you could—that’s dependability.

Being a member of Fragrance Creators means you believe deeply in the importance of coming together to do good for the world in ways only possible by working collectively. From the start of the pandemic, you swiftly adapted production to meet the rising demand for critical fragrance inputs into cleaning and disinfecting products (while also donating tons of hand sanitizer and resources to frontline workers); advanced important consumer protections, sustainable innovation, and green chemistry; invested in empowering the consumer’s right to know and understand by developing accessible education through The Fragrance Conservatory; and so much more.

In the darkness your light shined like a beacon, making it clear we could depend on each and every one of you. For that, the Fragrance Creators team and I are eternally grateful and deeply honored to represent you as we move into 2021 and beyond.

Sincerely,

Farah K. Ahmed
President & CEO
Fragrance Creators Association

Download the full IMPACT REPORT HERE: